Web Marketing Manager Naropa University
2017 - Present

Leading enhancements for university digital platforms; prioritizing and coordinating web strategy in concert with admissions department.

 
Digital Content Manager School of the Art Institute of Chicago
2015 - 2017

Executed daily operations, editorial workflow and content strategy of the SAIC website to establish consistent procedures in brand standards, enhanced user experience, and improved site architecture in adherence with the enrollment goals of the institution.

 
Chapter Technical Specialist American College of Healthcare Executives
2013 - 2015

Implemented sustainable content strategies, user-friendly digital tools, and simplified communication processes for association members.

 
Communications Specialist Rosalind Franklin University of Medicine & Science
2013

Developed editorial and feature content for print and digital platforms while constructing style and brand for university communications.

 
Assistant Director of Communications & Design University of Illinois-Chicago
2007 - 2011

Directed written, digital, and visual content; implemented cost-effective and digitally-focused strategies for editorial, statistical, and promotional material for the university athletic department.

 
Freelance + Contract Experience
2007 - Present

Content Strategist, Grand Rapids Children’s Museum | 2016 - 2017
• Website redesign and information strategy
Graphic Designer, Good Life Race | 2014 - 2015
• Promotional print and web collateral, ad design for Chicagoland publications
Graphic Designer, UIC Soccer Camp | 2009 - 2013
• Promotional print and web collateral, ad design for Chicagoland publications
Graphic Designer & Social Media Consultant, James Levinson, Inc. | 2011 - 2015
• Digital artwork for trade show displays, introductory social media content strategy
Web Designer, Cross Country Challenge | 2011 - 2013
• Static web site created and periodically updated for local road race
Brand, Packaging and Copy Manager, Adjustable Clamp Co. | 2012
• Overhaul of visual and communicative branding in advance of product line review
Content Manager, My HR Director | 2012
• Provided recommendation on content branding and sustainable information structure
Graphic Designer, American Heart Association | 2012
• Transit and billboard design for annual Heart Walks held across Chicagoland and Northern Indiana

 
Master of Arts, New Media
DePaul University 2011

Concentration in Digital Structure
Courses include:
• Usability Engineering
• New Media Market Strategies
• Social Media Content Theory
• Interactive Media Projects
• Web Scripting
 

 
Bachelor of Arts, Miami University 2007

LOVE & HONOR
Double Major in English-Creative Writing
& Sociology with Concentrations in Medical Sociology and Gerontology

 
Digital Proficiencies

• HTML • CSS • Linear Video Editing • Adobe Creative Cloud • Office • Google & Nieslen Analytics • Salesforce • Hotjar • SiteImprove • Asana • Trello • Basecamp • Constant Contact

Content Management Systems
• Drupal • OUCampus • Wordpress • Ingeniux • T4 • Concrete5 • DNN

I’ve ingested all the important lessons and pieces from each position and institution i’ve worked with, and every little thing that snowballs into a bigger problem always seems to hinge upon communication. Some combination of what isn't getting through (both internally or externally), where is there common language, whom is presuming what based on nothing but intuition when data is available, where do individuals feel empowered to convey what expertise they maintain.
By nature, I take a macro-level view to the lay of the land, and spot where the frailties lay so as to try and ease problems before they transpire. Proactive communication. I think that’s why I feel so at ease working on larger-scale websites with many wiggling arms. Does the left hand know what the right holds onto? Probably not.
In having an understanding of what’s transpiring, I create more cohesive pieces of communication that flow, that allow end users to get what information they need, make sure it conveys the right message/tone, and go about their day. A good digital experience can be defined as one where you don't have to think about where to go, what to do to find what you need without knowing the specific frameworks and nomenclature of an organization. As a digital overseer, you have to be able to remove your bias and skills to consider your users to have minimal-to-no presumed experience in the same way you do. I think that is incredibly important, and I take that with me in all projects and experiences created.

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Middle child possessing many middle names. I write a lot for myself with horrendous handwriting on grid paper (when available). I don’t cook as much as I would like. No cream or sugar, and I think I prefer the flavor profile of South American options over African coffee beans. I don’t have a clue about wine.

At present, I enjoy the expanses of the U.S. beyond the Great Lakes (or Midwest? This confuses me) region where I have spent the majority of my existence, traveling to some pretty sweet national parks and walking around them, much to my satisfaction. I enjoy the world that is not flat.

Last year, I took in all five national parks in Utah over the course of eight days in the spring. Highly recommended itinerary; Capitol Reef was my favorite. Went to Montana (via 30+ hours in a train) to visit Glacier, eat many things with huckleberries and go white water rafting for the first time ever.

I don’t know if I would consider myself fully ‘outdoorsy,’ as my couch (which is a rich shade of purple) is quite nice for reading and napping.

I find myself currently training to run up a mountain in June; Mt. Evans, to be precise. It’s the 14th-tallest 14er in the state of Colorado and the highest portion of the Chicago Peaks. It’s a challenge I look forward to tackling as I have no reference point of comparison —a race that begins at 10,000 feet of elevation will be a first.

I think my cat is pretty awesome. Still consider myself a dog person. I grew up amidst a domesticated menagerie: dogs, cats, guinea pigs, hamsters, turtle, iguana, many a tank full of fish. Firmly believe that animals aide in the development of empathy.

zoeakind@gmail.com LinkedIn | Facebook | Twitter | Instagram